visit

I've been spending a lot of time on 580 this week. (See caregiver & vigil, below.) I've been noticing this very strange set of billboards - in SF and in Oakland - not all the way out towards Livermore. I've seen three of them. I visited the site they quote, and it's a very stock, normal site - no reference to the billboards at all.

And the billboards just seem so ... sarcastic? sardonic? Something like that. The three i've seen:

Billboard #1 - in SF, just before boarding the bay bridge.
Head South.
Hit LA.
Get a fun augmentation.

Billboard #2 - just after you get onto 580E from the bay bridge
Head South.
Hit the theme parks.
Get a little loopy.

Billboard #3 - on 580W, mid-Oakland
Head South.
Get to San Diego.
Rediscover your wild side.

So odd. The site? www.visitcalifornia.com. I wonder what the SoCal billboards say...

Posted by meriko at March 08, 2002 11:21 PM