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5 Questions with Barbra Chase

Drawing on over 20 years of experience selling high-tech hardware and software solutions, Barbra manages our West Coast sales pipeline.

Hello and welcome back to another installment of 5 Questions! Last month, we sat down with our VP of Product, Vaibhav Vohra. Click here to learn how he’s helping define our product vision and strategy.

It's our pleasure to introduce Barbra Chase, one of our phenomenal Senior National Account Executives. Drawing on over 20 years of experience selling high-tech hardware and software solutions, Barbra manages our West Coast sales pipeline. It’s her goal to help retailers understand how Bossa Nova can seamlessly transform their in-store operations.

Tell me about your background and how these roles and experiences led you to Bossa Nova.

I’ve been a sales manager for complex hardware and software solutions since 1993, working everywhere from startups to large corporations like Oracle and SAP. I was even CEO and Founder of my own company, Sales Prodigy, selling sales talent and offering training and certifications to large companies looking to build and grow their sales teams. To increase revenue we pivoted to selling the CRM software Salesnet, a direct Salesforce competitor, and soon became their #1 reseller. Salesnet was sold to RightNow, which later became Oracle.

I pride myself on my ethical and honest sales approach, and it’s these values that define my career longevity and professional reputation. I chose to join Bossa Nova because our solution not only works but is continuously improving. It’s satisfying to know that the solution I’m selling is making an industry-changing impact.

What does a typical day at Bossa Nova look like for you?

It differs whether or not I’m traveling. In the office, I’m prepping sales agendas and slide decks, building relationships with new customers, and working to perfect the messaging around our solution. Every retailer is different, as is their motivation for exploring our solution. Because of this, our sales content is iterative and constantly changing based on the customer’s specific needs and our expected audience. A retailer’s IT team, for example, requires details about our solution architecture that other teams may consider secondary. With such a complex and nuanced solution like ours, we need to precisely tailor what we present and to whom.

All the background prep means that when I’m traveling, I get to enjoy the “fun stuff” that comes with Sales, like networking over meals, leading important presentations, and securing new customers.

What's your favorite part about working for Bossa Nova?

This might sound cheesy, but it’s the people! It’s so awesome to work with a group of people that are as intelligent as they are collaborative as they are funny as they are kind. I honestly love getting to work here everyday.

What do you think is the next big thing in tech?

I’d love to see home robots, like in the Jetsons! Between dishes, laundry, and cooking meals, there just aren’t enough hours in the day.

What did you want to be when you were growing up?

My original plan was to be an optical laser surgeon. I was accepted to Creighton University to study biological sciences and dreamed of continuing on to med school. My older sister was dating a med student at the time who offered to let me shadow him to get accustomed to the sights, sounds, and smells of a hospital. Let’s just say I barely kept it together! That’s why I always tell my kids job shadowing is so important.

Bonus Question: What's one item you buy every week at the grocery store?

Orange juice!

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