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Bruce McWilliams


Bruce McWilliams is Chief Executive Officer of Bossa NovaRobotics, the leading developer of service robots for the global retail industry. Bruce has more than 25 years of executive andtechnical management experience in the semiconductor and electronics industry.Prior to his current leadership role at Bossa Nova Robotics, he was ChiefExecutive Officer of Intermolecular, Inc. and SuVolta, Inc. He served asChairman of Tessera Technologies, Inc. and was its Chief Executive Officer from1999 to 2008. During his tenure, the company achieved compounded revenue andoperating profit growth exceeding 50% annually which led to Tessera being citedby Business Week Magazine as the Second Hottest Growing Company in America in 2006. In 2005, Bruce received Ernst & Young's Northern CaliforniaEntrepreneur of the Year award.He holds B. S., M. S. and Ph.D. degrees in Physics fromCarnegie Mellon University.

Martin Hitch

CBO and Co-Founder

Martin Hitch is Chief business Officer of Bossa Nova Robotics, the leading developer of service robots for the global retail industry. He is responsible for Bossa Nova’s global business partnerships, having previously led the company as CEO for more than eight years. As CEO, he established Bossa Nova as a technology innovator, developing the first cloud connected kids’ robots, and secured global distribution partnerships. In 2012, Martin oversaw Bossa Nova’s pivot from consumer products to service robots establishing a new category of automation for the global retail industry. Martin first became fascinated by robotics at Ugobe. As VP of sales and business development, he led the worldwide lauch of Pleo, a ground breaking personal robot. Martin spent ten years in executive roles at Mattel (UK), Hasbro and MGA entertainment establishing international distribution partnerships with the same big box retailers Bossa Nova now serves. He won Ernst & Young’s Entrepreneur of the Year award (Western PA, VA) in 2011.

Sarjoun Skaff

CTO and Co-Founder

Sarjoun Skaff is Chief Technology Officer of Bossa Nova Robotics. He is responsible for the development and evolution of Bossa Nova technology, from long-term robot autonomy to data analytics and AI. He is a robotics entrepreneur with the vision to bring robots to people's lives. He co-founded Bossa Nova Robotics in 2005 and has over 18 years of hands-on experience in robotics, including three years building advanced toys robots at scale. Sarjoun holds a PhD and a Masters in Robotics from Carnegie Mellon University and a Bachelor in Mechanical Engineering from the American University of Beirut. He has received numerous awards including the Ernst and Young Entrepreneur of the Year, Western Pennsylvania (2011), the FEA Distinguished Young Alumni (2011) and the Pittsburgh Technology Council’s Top 50 in Tech (2009).


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